This is a sample. Synthetic corporate-heavy copy, run through the free tier.

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BRAND VOICE SCANNER · SAMPLE

This is what it finds. In your copy.

VOICE AGE SCORE

78

Corporate blur

Your copy sounds 2003 vintage, and buyers are noticing.

Lower is better. 0 = crisp and modern. 100 = pure 2003 brochure.

WHAT I FOUND IN THIS COPY

Corporate-speak phrases caught:

solutionsleveragesynergyrobustseamlessbest-in-classstakeholder

No plain-language markers found. Every sentence sounds like a brochure.

Zombie phrases caught in this copy

FREE

These exact words appeared in the copy. A plant manager, purchasing agent, or facilities director skips past every one automatically. Here is why each one costs you, and the exact replacement.

01

solutions

WHY IT HURTS

Means nothing to a plant manager trying to understand what you actually make or do.

PLAIN-ENGLISH FIX

Name the actual thing: the pump, the panel, the service contract.

02

leverage

WHY IT HURTS

Finance jargon that crept into marketing in 2002 and never left. No one in a plant says this.

PLAIN-ENGLISH FIX

Use, apply, or just say what you do with it.

03

synergy

WHY IT HURTS

No one in a plant has ever used this word in a serious sentence.

PLAIN-ENGLISH FIX

Say what the combination actually does: "cuts changeover by 40%".

04

robust

WHY IT HURTS

Every product brochure uses it. It signals nothing anymore.

PLAIN-ENGLISH FIX

Name the spec: 304 stainless, 10-year warranty, rated to 800°F.

05

seamless

WHY IT HURTS

Promises ease without describing how anything actually works.

PLAIN-ENGLISH FIX

Describe the handoff: "one call, we handle the rest".

The full audit goes deeper

  • Every zombie phrase, not just 5, caught verbatim with a specific replacement for each one.
  • 3 before-and-after rewrites: your worst sentences, fixed so the difference is obvious.
  • A fix list: 4 to 6 assignments by page and section. Not suggestions.
  • A voice brief: one paragraph that tells any writer who you are, who your buyer is, and what words to never use again.
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