BRAND VOICE SCANNER
Your site sounds
like a 2003
brochure.
Prove it.
You stop losing winnable deals to copy that sounds like 2003. Paste a page from your site, and a minute later you’ll see your Voice Age Score, the exact zombie phrases your buyer skims past, and a specific fix for every one. Brake parts, CNC, plumbing supply, structural steel, HVAC, foundries: this is the copy problem nobody at the plant talks about.
It reads what you pasted, not your whole site. Paste the page that matters most.
See a sample result first →HOW IT WORKS
Most industrial sites lose the buyer before the first spec. Not on price, on voice.
01
Paste your page
Home page, about page, or your key product page. The scanner reads it the same way a buyer at a brake-parts distributor or HVAC supply house would.
02
Get your Voice Age Score
A 0-100 score, the band label (“2003 vintage” is not a compliment), and the exact zombie phrases your buyer is skimming past.
03
Cut the phrases that are costing you
Every zombie phrase gets a specific plain-English replacement. Not suggestions. Not advice. The words to cut and the words to use instead.